25/02/2010

Deconstruction of type



I have recently been exploring the attitudes and work of F.M.Marinetti - an artist who is often seen to be the pioneer of Futurist typography. His work acts as a reaction to the slaughter and chaos of the First World War; and he focuses on the idea of 'deconstructing' the traditional printed page, and then reconstructing it, in a way that emphasises the 'setting free' of type. Marinetti uses the letterforms in a highly visual way - placing their visual impact as much more important than their legibility on the page. The Futurist attitude towards typography was to revolutionize it, and break traditional rules - this can be clearly seen in the above piece by Marinetti; in the way that he arranges the letterforms and words in a way that creates a visual impact on the viewer; he uses different techniques to speak the message, but by more than simply the physical written words.

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